Nike – The Brand of Victory & Fashion

Nike has a privileged place among all the major brands of athletic equipment and Sports wear manufacturers. The company chose its name in praise of Nikkee - the Greek Goddess of Victory. Nike Clothing and Nike Apparel led by its Jerseys bearing the famous Nike Logo are the most sought after apparel by youngsters. Donning the line of Nike Apparel is a fashion statement.

Nike Apparel -The Most Recognized Brand in Sports

The most famous Nike Logo – the Nike Swoosh – is one of the most recognized symbols in the world. Introduced in 1971, the Nike Swoosh represents the wing of the Greek Goddess of Victory. It is said that there are more Nike Swooshes worn than any other sign or symbol by which an individual identifies him or her, including, for example, Christian crosses or American flags.

It is quite interesting that the company chose a non-linguistic image, the “Nike Swoosh”, rather than its name, as its corporate logo. The Nike Swoosh is associated with the tag line, “Just do it.”

The Nike Logo is associated with most of the sports like Rugby and (American) football, soccer, basketball, hockey and baseball. Most of the teams represented in the National Football League (NFL) are associated one way or the other with the Nike Logo, be it in the form of Nike apparel, Nike clothes or just its jersey.

Nike clothing is so popular that its line of baby wear, men’s polo top, pants and sweatshirts, women’s crop pants, kick pants and its tracksuits for boys and girls, all bearing the famous Nike Logo – the Nike Swoosh is the most sought after brand in sports apparel and clothing.

Other than the appeal of Nike logo on its range of Nike apparel and Nike clothing, the Nike Swoosh is also popular on the famous line of Nike football shoes and Nike footballs. The Nike football is associated with teams like Manchester United and FC Barcelona by having its famous Nike logo – the Nike Swoosh printed along with the logos of these clubs.

Athletes and sports who wear the Nike symbol:
Tiger Woods, Michael Jordan, Michael Johnson, Penny Hardaway, Bob Kempainen,  Mexican Soccer Federation.

Nike Product:
Nike Mens Brasilia Jersey, Nike Mens Total 90 Jersey, Nike Mens Vapor Jersey, Nike Mens Italia Jersey, Nike Mens Park II Jersey.